The sports industry is currently going through exciting times and facing up to unprecedented new challenges. As fans’ expectations grow gradually higher, the different players in the industry aim to provide them with the best possible experience. In order to do this, they will need to up their game and offer their fans a more real and close-up experience by innovating and utilising different technology.
Tomorrow’s leaders of the sports industry will need to have a great capability to make decisions based on data analytics. At the same time, a transforming leadership is required to overcome industry challenges with determination, attract talent and guarantee the strategic alignment of clubs, professional leagues and sports associations, helping them understand how to evolve in order to adapt to the future industry requirements.